I got theL'Oreal Paris Hyper Platinum Advanced Lightening System wanting to do a full head of highlights. I made up about half of the beach and pulled my strands thru highlight cap. My hair is long it comes about to the top of my armpit and it untouched in terms of dye or bleach right now. It's been a couple years since I've done anything to it. So I was excited to add some dimension to my blah hair. I liked that this box came with the bkeach, toner, developer, and a purple conditioner to use afterwards. I pulled a lot of my hair thru the cap. My hair is fine and I used to have a whole lot of it but as I've gotten older it has thinned a little. Still I was hoping to be able to use half the solution today to check out the results and then have half left to do any touch ups or spots I missed or where it might have leaked thru the cap or whatever calamity was probably going to happen to me. I was able to use the 1st half of the solution and it absolutely covered all the highlight strands I pulled and I was able to thoroughly coat them. I wrapped my head in a plastic bag to keep the heat in and I started checking every 10 min. I didn't want to fry my hair since it was virgin hair, I was afraid it would break or fry , knowing my luck both lol after about 30 minutes it was a brassy color and I let it sit through that. Then at about 50 minutes it was pinky color. Each time I checked it I felt it to make sure it wasn't clumping up or matting/melting together and each time inwasnpleasantly surprised by how soft and healthy my hair felt while being bleached. About 65 minutes in I went to get the bathtub ready to rinse my hair and take a bath since you have to let the purple conditioner sit for 5 minutes. The bleach easily rinsed out, I pulled the cap off and rinsed the rest. And wow was it brassy blonde but it was blonde. I was sure this was gonna be several stages to get it to blonde. So I used the purple conditioner and they give you a decent size tube of it. You def get more than 1 or 2 or even 3 used put of this tube unlike some brands that want to send you a packet. After 5 (or more minutes) I rinsed the purple conditioner out of my hair and towel dried it. Even wet you could see how big of a difference the purple conditioner made and also how blonde I was able to get my dark brown hair on one try. It's amazing. I did do lots of thin strands pulled with some thicker strands so it looks real natural but I have plenty of bleach left so in a week or 2 I am going to do this again and make them chunky highlights. This bleach does bot have the normal bleach smell to it. If you are going to do allover highlights and you have long hair this is the one for you!! I read so many reviews and had a hard time finding people who would recommend their product and at the same time have enough product in 1 box to be able tondo a whole job. Read more

If yo follow the directions, it works great. I have shortish pixie length hair and it turned my black/grey hair very light yellow. You will always have some brassiness after any bleaching, so toning is necessary after to get that platinum look. Read more

Me gustó como quedó mi pelo con este color Read more

I have tried many strategies to lighten my very dark blonde hair to the light blonde color it was in my youth. Most of them fall very short and do not lighten enough while leaving a lot of brass behind. I have disappointed in salons near my house as well. They don't listen the info I try to share and I end up with either very brassy, ashy or very red blonde color and am out $200 for it. My hair color actually has a lot of ash color from my mother's side and red from my father's side embedded in a blonde base that has darkened with every year since puberty to the point of being a very heavy, drab color. If the red and brass and ash aren't lifted evenly the results are not good. I know I am asking a lot here to deal with my freaky natural pigment but it's what I have to work with. I did have experience lightening and coloring hair successfully in the past before my hair had become as dark as it is now. After trying a few other lightening systems with poor results, I stumbled across this and something compelled me to try one last thing before pouring my wallet into new salons or just giving up entirely. It worked! I ended up with a pale butter platinum that will easily tone to the perfect shade. This is about the best one could hope for with my pigment density. My husband and daughter love it which is nice because they have to look at it even more than I do. My hair does not seem damaged and is soft. (I also tried the L'Oreal Ever Pure Glossing system on the 3rd day after lightening and the results were fantastic -- I have never had such shiny, silky looking and feeling hair) I did use a cap to trap warmth and promote full processing. This is a winner for me and I think at least worth a solid try for most. Some tips that you might already know but may be good reminders: Have a few hair clips and a parting comb handy Have a plan for organizing the hair in sections and working quickly Start on areas that have had residual color in previous lightening sessions as they may actually have more pigment and need more time. Leave the bottom 1/3-1/2 inch of the roots unapplied until about 15-20 minutes through the processing time. If hair is more than shoulder length or ultra thick have 2 boxes on the ready -- it is still a bargain compared to salon prices. If you do need 2 boxes, don't mix the second box until the first is used up so the mix isn't aging/losing power in the bowl/bottle. Put a coloring cap over the processing hair at the end of applying the mix (cold spots won't process as well as well as the warmer parts near the scalp and the cap helps even this out) Set your processing timer at the end of application for the maximum time (anything less may give uneven results) you can always add color/tone back in a day or two days later with a toner. Good luck! Finding the right stuff for each hair type can be a trying process. Hope you end up as happy as I am! Read more

100% LOVE this bleach kit!! It gets me to the blond I want EVERY single TIME! With minimal damage and leaves my hair feeling healthy & silky smooth! Doesnt turn my hair that ugly orange & yellow that other box bleach kits do! And it comes with the purple toning conditioner. I would definitely recommend! This is now the only kit I purchase. Works everytime with Amazing results. Buy it. Read more

Super nice Read more

This might be a good stripper of darker hair colours but it is definitely not for blond and fragile or thin hair. It has a robust stripping effect and just like another reviewer, I ended up with yellow hair and the purple conditioner made my hair purple until the next wash when it turned funny light yellow/white and not platinum. It cost me a lot to rectify this problem. I had to cut a lot of my long hair. I would not recommend this for already blonde hair, and it burned my naturally thin structured hair. Read more

لا أنصح بشراء هذا المنتج جدا سيء في صبغ الشعر على الرغم من وضع الصبغه بشكل متساوي على الشعر الا ان مفعولها لم يكن على جميع الشعر بنفس المستوى حيث كان هناك شعر مصبوغ واخر غير مصبوغ و صدمت عندما اعطت لون اورنج للشعر توقعت بعدها ان يقوم كريم تعديل اللون بتغيير النتيجه الا ان اللون بقي كما هو اورانج و لم يعطي اي تغيير او أثر على اللون الذي حدث من الصبغ اضطررت الذهاب الى صالون سيدات لتعديل لون شعري ، هذه الصبغة هي اسوء منتج من منتجات لوريال لصبغ الشعر انا مستاءة جدا من النتيجه و من المبلغ الذي دفعته على منتج يعادل اسوء منتجات صبغ الشعر الموجوده بالسوق Read more

The best one I ever used Read more

Happy with this product. Read more