The #1 foundation in the US.* Over 55 shades. 24-hour staying power. Wear confidence with Double Wear. It’s the fresh matte foundation that looks flawless whatever comes your way. Oil-free. Controls oil all day. Sweat-, heat- and humidity-resistant. Lifeproof, waterproof foundation. 24-hour long wear. 24-hour color true. A wide range of shades that flatters all. Won't look grey on deeper skintones. Unifies uneven skintone and covers imperfections—buildable, medium to full coverage foundation. Feels lightweight and so comfortable, you won't believe it's long wear. No touch ups needed. Our best foundation for long wear, Double Wear is the makeup that keeps up—no matter where your day takes you. Apply it once and don't think twice. HOW TO FIND YOUR PERFECT SHADE: Choose your skin's intensity level (from light to deep) and undertone (cool, neutral or warm). HOW TO DETERMINE YOUR UNDERTONE: Not sure where to start? Undertone is the way your bare skin looks and behaves. See what sounds most like you: Cool (C) undertones: Bare skin has a rosy tone and burns easily in the sun. Neutral (N) undertones: Bare skin is more even toned, not too pink or golden. Warm (W) undertones: Bare skin has a golden or olive tone and tans easily in the sun. *Source: Circana/U.S. Prestige Beauty Total Measured Market, Makeup Product Unit Sales, 12 Months Ending October, 2024.