Color "04 Mute-Ficial Plum" is a nice neutral pink color. The formula feels very nice on the lips. It's like a lightweight non sticky gloss, but leaves a beautiful natural looking stain. It seems to have some sort of mint in it and tingles the lips a tiny bit. It's non-drying, but also not super moisturizing. The packaging is a little bit bulky, but I don't really mind. It's a great lip stain formula! Read more

The texture of the lip gloss is probably one of my favorites. It's soft and kind of watery and I really like that it's not sticky. I don't think the shine is quite as advertised. It does have a shine but it is not incredibly glossy. I think the collar is really pretty. I am using the plum. It's very sheer but it does have a good amount of pigment. Which means it is very buildable as it says. I don't feel like it lasts on my lips that long and once it's off my lips it does leave behind a tint. It's really nice and if you're someone like me who doesn't really like glosses you might like this. Read more

This lipgloss isn’t my favorite, but it’s not the worst I’ve tried either. I dislike sticky lipgloss, and it did feel a bit sticky. It was easy to apply and the size is nice to slip into a purse or pocket, which you will need to do as it doesn’t last long. I did really like the color. My lips were left a little tingly, but didn’t notice any plumping effect. Read more

I love trying new lip products so I was very excited to try this lip tint. It goes on smoothly and does not feel sticky or tacky at all. I especially appreciate that although this lip tint is lightly scented it does not have a sickeningly sweet, candy flavored scent or taste like so many lipgloss products do. It left my lips feeling soft, moisturized and slightly tingly. It feels weightless and you almost forget you have it on. The color I received is labeled 04-Mute Ficial Plum and it goes on as a sheer plum/pink that is flattering on my lips and can easily be worn daily for work. The downside to this product is that it doesn’t last very long. My lips absorbed some of the color but the gloss faded pretty quickly. For further testing of longevity I gave my husband 3 or 4 quick pecks and the product was all but gone. This product is not marketed as transfer proof so I did not expect it to stay on however as a stain, this really didn’t leave my lips stained even after the product wore off. I give this product 4 stars because I love the color and the formula feels nice on my lips when first applied. However, this is one of those products that will have to be reapplied several times throughout the day and is not really conducive for all day wear. Read more

I am beyond happy with the Milktouch Jelly Fit Lip Tint shade 4. I love K-beauty but I had not tried anything by Milktouch before so I was excited. I like the packaging. The plastic is heavy and it is easy to open. The applicator is easy to use in the lips and it picks up a good amount of product. There are ten shades but I received Mute-ficial Plum. I have no idea what that name means but I love cool tones and it is the perfect plum tinted pink color. The lips look super shiny with it on and it is almost a "my lips but better" shade but a little cooler and brighter. I didn't find it to be too sticky but since it is a gloss, there is a bit of stickiness. Just nothing that bothers me. It does one off easily from eating but I don't mind reapplying. I do wish it lasted a little longer in general, but no lip gloss is going to last as long as a liquid lipstick. I didn't realize that it had a plumping ability so when I applied it and started to feel the cooling tingly effect, it really startled me! I love plumpers and I think it makes it worth the money. I haven't noticed any staining but my lips are a light pink so I wouldn't have noticed if it did. I think this lip tint is fantastic and I now want to try other shades, as well as other products from this brand. Read more