Smack! Smooch! Smushy! Meet the all NEW Smushy Matte Lip Balm! This vegan lip formula is your must-have ticket to cloud-like, pillow-soft lips with a sweet diffused matte finish. Infused with mochi rice powder and sugar ceramides, the lightweight formula cushions your lips with soft blurred, tinted lip color. The smushy-soft texture applies with a lip balm feel for all-day comfort that feels as good as it looks. Just smush it and swipe on for a perfect wash of buildable, soft-focus lip color. Whether you’re going for a barely-there nude, your new go-to blush, or a pop of peachy color, Smushy Matte Lip Balm has you covered with 12 versatile shades designed to suit any vibe on any occasion. The soft, smushy texture glides effortlessly on your lips thanks to the super soft silicone applicator, wrapping your lips in sheer pillowy color with every swipe. All of our 12 fluffy shades have a unique smushy sweet scent for a delicious multisensory experience to help every sweet tooth find their perfect match. With the new Smushy Matte Lip Balm, every day feels like a cozy, plush hug for your lips. It’s lip care, reinvented— vegan, cruelty-free, and oh-so-satisfying. Smush so smooth, it's smackin'!