My boys love based. They always used the powder and have tried the sea salt spray but they really like this clay even more. It’s their favorite of all of the products. It’s styles the hair perfectly and lasts! My kids always hate how soft their hair is after a shower because it won’t style. This clay puts all of the texture back in. Read more

I was very excited about this product and its advertising, which made me buy it from a trusted brand. I received this yesterday and to my surprise the clay it self was hard. It’s become unusable as it is very hard and gritty. Would not buy again. Read more

This is the best natural hair clay I have ever used. It feels much softer and more natural than other clay and doesn’t dry out my hair as much as other hair clays do. Great product and I do recommend! It doesn’t have shine or anything like that and it has good hold and its easy to apply so its great value for your money Read more

It’s good but pair it with sea salt spray since it doesn’t hold for to long for me, I have 2b hair Read more

I have tried many hair styling clay. I really enjoy this product. It does not give it a greasy look. It also holds up really good. I will definitely be buying more once I run out. Read more

My son loves this. He’s tried several Products and this is his favorite. We have it on subscribe and save and he knows when his package should arrive! Read more

I use this clay in combo with BASED sea salt spray, and am super pleased. Application is easy, the clay feels really smooth and it is not too greasy, either. Even by the end of the day, it still holds very well, and I would not say it smells great, it is more neutral; definitely not bad. Washes out easily. I am happy to finally be able to texture my very flat, straight hair. Read more

Great hold. Good for curly or straight hair. Very light scent (which is great). Keeps ends tamed and moisturized. Adds body. Must be warmed by rubbing between your fingers before applying to hair. Read more

HAs worked great for my sons hair, he loves it Read more

Great product! My son uses this product and likes how easy it is to style his hair. You don’t need much Read more

Adds a little grease but it works well Read more

I've been using this hair clay for a few weeks now, and overall, I'm quite pleased with its performance. The strong hold keeps my medium-thick, wavy hair styled throughout the day without needing touch-ups. The low shine finish provides a natural look, which I appreciate for both casual and professional settings. The Santal Sandalwood fragrance is a standout feature—it's subtle yet masculine, adding a pleasant aroma without being overpowering. One minor drawback is the application process. The clay is a bit dense, requiring some effort to warm it up between my palms before applying. Once softened, it distributes evenly, but it does take a bit more time compared to other products I've used. In summary, this hair clay delivers on its promises of strong hold and a natural finish, with a delightful scent to boot. If you're willing to spend a little extra time during application, it's a solid choice for daily styling. Read more

Best clay I used but wished it had more hold. Lance is the best!! Read more

My 12 year old used to spend more time on his hair than me. This product helps reduce that time and works for the new looks these boys are now going for. Good texture, lasts all day during school and easy to use. Read more

My teenage son swears by this hair clay – it's the only one he'll use. The texture is perfect, it holds his style all day, and the low-shine finish looks natural. The Santal Sandalwood scent is subtle, and sophisticated. High-quality product, great cost-to-value ratio, and definitely worth keeping stocked. Highly recommend! Read more