This product is marketed on TikTok (likely other platforms) with the disguise of comparative product review including other brands of shampoos. They give the audience false perception that this is a superior product because of the score given during the comparison. It's not as obvious since the score is only marginally higher but still the highest among so called competition. In reality this is an overpriced shampoo that you would find in a cheap motel bathroom. There is nothing special about it. Smell is very mediocre. Hair feels like as if it's been washed with a generic bar of soap. Doesn't properly lather. Bottle doesn't have a seal and was not full as received. $30+ for a barely full bottle of literal soap is crazy. Do not fall for this scam. If you have make sure that you return and get a refund like I did. Which is very strange that they accept returns of an open product, so no wonder the bottle has no seal. Read more

This shampoo works really well. Makes my hair feel full and soft. Read more

A mi hermanito le gustó, me lo pidió y se lo compré, aunque algo caro para un shampoo no? 😅 Read more

Doesn’t lather, very expensive and you have to use a lot Read more

Buena compra Read more

Great job and great work by all of the teams Read more

Its a great shampoo but a little pricey Read more

A mi hijo le eliminó la caspa por completo con solo un bote. Excelente producto Read more

You're probably interested in this because you saw someone in social media casually mention this product in a post and the post didn't say it was sponsored or they earned commission. It was just a clever ad. The one that tricked me, personally, was a slideshow about a guy living in Japan and how all his Japanese friends used this shampoo and his hair had "a major glowup" after using it. He even detailed how he got it for his friend to bring back home before realizing it was available on Amazon. I am clearly not immune to propaganda and was tricked. There is nothing special about this product and it is overpriced. I regret buying it. Don't purchase. Read more

excelente producto Read more

I’ve been on a whole body health journey to figure out what products and food are good and bad for us. This shampoo checks all the boxes that I was looking for in a product that wouldn’t do more harm than good to my hair. I had shifted from mainstream brands to begin with, but still noticed poor hair health. I made the switch to Based and within days of regular use, I could feel a difference. My hair is at its peak health. I have wavy hair with some curl and this shampoo has accentuated my natural texture and even provided more volume. People have noticed my hair being “better” and I have never been complemented on my hair before. This product also checks the USA box. This shampoo is expensive, but it’s better than harsh chemicals making my hair fall out! Read more

Hair health: I was reccommended this prodcut as i have longer wavy hair (male). This shampoo does a good job of cleaning without drying out my hair. Leaves it soft and smooth and smelling great. Read more