WHAT IT IS A sticky gel-based face primer enriched with 4% niacinamide to even out and brighten skin tone while makeup grips.

WHY YOU WILL LOVE IT:
Gel primer formula with sticky texture grips makeup for long-lasting wear.
Enriched with 4% Niacinamide to even out and brighten skin tone.
Gives skin a dewy, radiant finish
Translucent finish primer works on all skin tones

Main ingredients:
Niacinamide (4%): evens out skin tone and brightens the look of dullness

Ideal for: oily, normal, dry and combination skin.

YOUR SKIN'S FUTURE LOOKS BRIGHT - Your favorite Power Grip Primer is now infused with skin-loving niacinamide to even out and brighten skin tone while you grab your makeup. This gel-based formula prepares your complexion for applying makeup while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes completely clear and produces a dewy finish. All e.l.f. Products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty free, and Leaping Bunny certified. Because kindness is chic.