Trust the original: BRITA filtered tap water not only tastes pure and fresh, but also reliably protects kitchen appliances from Limescale, is a sustainable and cost effective alternative to bottled water. Release the full aroma: BRITA provides you with freshly filtered water and will give you fuller flavoured, better tasting cold and hot drinks. BRITA water filters effectively reduce limescale build up helping your kettle and coffee machine last longer. Innovative 4-stage BRITA MAXTRA PRO filtration with natural activated carbon from coconut shells and ion exchanger pearls: filters impurities such as certain herbicides, pesticides and pharmaceuticals and reduces taste-impairing chlorine and metals like lead and copper. All BRITA cartridges are recyclable - find out more on the BRITA website. With the MAXTRA PRO, BRITA offers you two water filtration experts: the all-rounder ALL-IN-1 and the LIMESCALE EXPERT for extra appliance protection with +50 Percent more effective limescale reduction than the ALL-IN-1 cartridge, specifically useful in regions with hard to very hard water. Be part of the change. Because every plastic bottle counts. With every BRITA product, you are actively helping to reduce the number of plastic bottles that could end up in waste. The carbon footprint of BRITA filtered water is already up to 25x less than for bottled water. But we are constantly working on reducing it further. We believe that the shift to using more sustainable materials in our products, like bio-based plastics, plays a critical role in reducing our dependency on fossil fuels and helps to reduce carbon emissions. BRITA provides sustainable drinking water solutions and is the world's No. 1 for drinking water filters. German Quality and Design - since 1966.