Use a lip liner with this lipstick. Dry dark red. I mix it with another color Read more

I really liked this lipstick, but it was a little too pink and warm for what I was looking for. The formula is very creamy and easy to apply. It did transfer onto my cup, but it wasn't too bad. I did not notice any stickiness. No Regrets is a lovely color, and I'm sure I will wear it at some point. I just placed an order for Own It, hoping it's a little cooler and little darker. (So tough to tell accurately from the online ad photos.) Overall, I'm very pleased with this lipstick, and the price can't be beat! Read more

Great red! Very pigmented. Moisturizing, long lasting! Read more

I like the shade Read more

This is my first of this kind of elf lipsticks and I’m very impressed with them. I got two shades, this one being the darker fall color for a little more drama - or subtle days. It feels so smooth, it stays on well and isn’t drying. I love the tube it’s in. It’s a square, has a magnetic top that tells you it’s properly closed when you hear the ‘click.’ This color, ‘No Regrets’ will be a staple for me. The other color I got is a shade that’s a spot on dupe for the Il Makiage color I got and love as a regular go-to, I think it’s something like ‘Baby Doll’ but I’m not sure. The elf dupe is ‘Effortless.’ I feel great getting that same color and it feels and looks like my regular lipstick. The elf price is nice, about three times less or more. Never could get it again as it was always unavailable after that first tube, something common in that line I learned. But the elf is almost exactly that color. I put them on side by side and can’t tell the difference in the colot, moisture content, staying power, everything. It’s all there and then some. This is my new lip line, I’ve loved everything from elf. I’m almost seventy and I feel years younger in their products. There’s a soft, very faint nice smell at first, barely detectable, but that dissipates when it’s applied. The color is matte but has a soft moist look and certainly a naturally moist feel, really nice. I’m very impressed, and very happy to get the color I fell in love with, plus the feel. Nice lipsticks, very nice! Read more