BEST SHAMPOO EVER! I have dry very curly 3a/3b hair and have been trying to find a gentle colour safe shampoo that has water-soluable silicones so that they easily wash off and do not create a buildup, yet still give the hair some shine and frizz control. You only need a very tiny bit of this shampoo. My colour looks shiny and my hair looks very voluminous and is healthy and clean without being stripped. My hair is the most manageable its ever been. HIGHLY RECOMMEND. So wish I'd found this shampoo sooner!! Read more

After decades of buying shampoo made elsewhere I decided to try AG brand. This shampoo will definitely be my go to shampoo. My hair feels clean, protects my color as well! Once my hair conditioner runs out will be buying their conditioner! Read more

Seems to be doing the trick of not removing my color, but still leaving my hair feeling nice and clean. It’s got a rich later to it which I like in a shampoo. Some of the color saver brands don’t seem to lather. Read more

Great product Read more

This shampoo is amazing for retaining hair color. You do need to follow up with a moisturizing conditioner. I am not a fan of the scent, but the shampoo leaves my hair clean and vibrant Read more