The North Face is the coldest, hardest side of a mountain and the name of the global distributor of outdoor equipment and clothing. Ironically, the North Face legend begins on a beach in the Californian metropolis of San Francisco, where in 1966 two hiking enthusiasts decided to follow their passion and set up a small mountaineering shop. Now, after more than 40 years of innovation, The North Face offers the highest quality clothing, shoes and equipment for outdoor fans. With The North Face innovations, they'll keep pushing you to achieve your peak performance. The brand is incredibly proud to be the first choice of many of the world's best extreme skiers, professional climbers, snowboarders, long-distance runners and mountaineers. Continue to push yourself to your limits. Never Stop Exploring.