More volume. More care. No compromise. Finally a mascara formulated with 99% natural origin ingredients* and lash-caring benefits that does not compromise on your desired volumizing mascara results and all day wear. L’Oreal Paris introduces our first ever balm-in-mascara, Voluminous Noir Balm. This breakthrough vegan formula* mascara delivers bold clean volume, length and definition creating up to 7x fuller lashes. This washable mascara lasts all day and is clump, flake and smudge resistant. Noir Balm’s new flexible elastomer brush captures and coats all lashes from root to tip in a caring formula infused with ingredients to condition lashes. The 99% natural origin formula is allergy tested, suitable for sensitive eyes and clean from Parabens and Mineral Oil. *We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source. The remaining ingredients constitute 1%