I’ve been using this product for over 2 months and before i was using pomade. I have insanely straight hair and have been desperate for that wavy messy look. I tried many methods and products but they either didn’t work or damaged my hair. Then i tried clay after seeing a bunch of videos on it and i could tell you it’s a great replacement for pomade if you have straight hair. Its only hard to use once you first use it but after a while its easy. It could honestly go for any look you’re going for, nice and neat or wavy and messy. It could also last the whole day without going flat at all. Mandatory for straight hair, best purchase I have made for my hair! Read more

Great Product. Have been following Alex for years and have used this product almost exclusively for a couple years. Hold is great. A natural finish. Works amazing. I definitely recommend it. Read more

Really does hold flyaways for at least an entire day. On the other hand it’s very hard to remove from your hands, it’s essentially pure wax. It’s also very costly for what it is. Read more

If you have thick hair, this is likely your to-go product. I have tried many hair clays in the past and before this one I was using Hanz de Fuko's Claymation. For my type of hair (very thick, a bit wavy), there is no clay that offers the same hold as this Forte Series one. I live in London and during winter at times the wind is very strong, but my hair does not move at all. In contrast, with Claymation, strong winds almost always ruined the shape. Same applies to humidity, it holds way better under light rain than others (although I have always had an umbrella when facing heavy rain, as you should with any clay or hair product). In terms of texture, I would say Forte's is also superior. Just do not use too much, otherwise your hair might get a bit spiky (natural con of having a stronger hold and being a heavier product). Regarding appearance of the product, it pretty much looks like Claymation, but heavier. Make sure you warm it up between your hands enough before applying. It is also slightly scented (Claymation is not), but the soft smell is pleasant, I would say. The product is pretty easy to use and it is "almost" water soluble. I have shower again before bed to remove it. If I try to remove it just with water, it mostly gets cleaned out, but I can still notice the original shape from when I applied the product as I blow-dry my hair. To remove it completely, I add a tiny bit of conditioner and it does the trick. Many reviews say this clay is not easy to use and I was concerned about it before buying. However, I can now say that find those reviews inaccurate. It gets removed easily as you wash your hands, what makes me think that either those people have (too) long nails or they are doing something very wrong. It is in fact a bit harder to get the product out of the package compared to others, but it is also not as hard as people sound here. If this is your concern, give it a try. And you think it is too hard, blow-dry the product a bit beforehand as it smooths it considerably (the producer suggests that as an easy option). Read more

The product is hard to remove with my fingers. It is a stronger hold than my previous craft clay hair clay but makes my hair less light. Read more

I’ve been looking EVERYWHERE for a product like this. FINALLY after 5 YEARS i come across this!! Pros: easy to wash out, non greasy, great hold for normal activities, reduces frizz, Matt not shiny, easy to apply, great design that holds the product, will last you literally for months, smells similar coconut butter, just better. OVERALL GREAT!! Cons: NONE!! Read more

The container is a pretty solid size I would say it will last 3-4 months. The hold is great I recommend getting your hair damp and rubbing the clay between your hands and then applying it and styling. The scent is not too strong but still smells good. Ingredients seem pretty healthy for how good it holds and works. Overall it’s a good product and I would recommend. Read more

If I could give 6 stars I would out of this world Read more