Colgate introduces its new range of ultra-soft toothbrushes – Colgate Gentle. This range has been specially designed with dentists, to offer the gentlest care for your teeth, and is endorsed by the Indian Dental Association. Tooth enamel is the hardest substance in the human body. It protects our teeth from decay, wear, and acidic substances. Once your tooth enamel is damaged, it cannot be replaced. Therefore, using a toothbrush which is gentle on your teeth is important to protect enamel. Colgate Gentle Enamel Toothbrush is a super-soft toothbrush with 150% more soft slim tip bristles which wrap around teeth, enabling complete gentle protection. Made especially for sensitive teeth, Colgate Gentle Enamel Care Toothbrush comes with dual bristle technology, to better fit and clean your tooth surface. The outer layer is softer for comfortable protection, while the inner layer is firmer for better cleaning. The wide brush head provides greater coverage, has 6X deeper reach and the flexible neck reduces pressure on your gums. Experience the gentlest and superior care with Colgate Gentle Enamel Toothbrushes