A New Cellular Competitive Advantage For Athletes Athletes are required to deliver the highest levels of human performance. Such physical demands can result in heightened metabolic stress at the cellular level. Tru Niagen is clinically proven to increase nicotinamide adenine dinucleotide (NAD), the critical coenzyme needed for cells to generate the energy they need to perform optimally, stay resilient to stress, and maintain health. Safe and NSF Certified for Sport Tru Niagen safely and effectively increases NAD. It is backed by multiple published human clinical trials and many more in progress. The Benefits of Continued Use Promoting cellular health can have many positive effects on your daily routine. Our customers report everything from sustained energy throughout the day to overall improvements in general well-being. Each experience is different because each person is different. Ultimately, what you feel and how long it takes will depend on what your cells need. Tru Niagen is clinically proven to elevate NAD levels by approximately 40-50%.