PRODUCT DESCRIPTION When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all JOHNSON’S Baby Shampoo is our mildest formula shampoo that is specially designed to gently cleanse your baby’s fine hair and delicate scalp. It quickly lathers and rinses easily, leaving the hair soft, shiny and manageable and feeling healthy and clean. Made with NO MORE TEARS formula that is gentle to the eyes as pure water, JOHNSON’S Baby Shampoo is hypoallergenic, pH balanced and is great for kids and adults too. JOHNSON’S baby care products. Trusted by moms for over 125 years! SET CONTAINS: 1 x baby shampoo bottle BRAND_DESCRIPTION At JOHNSON’s we never stop raising the bar when it comes to what’s best for your baby, we’ve conducted 90% of all-industry-led research focused on understanding healthy baby skin. That’s why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. JOHNSON’S products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products don’t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby’s bond with their parents. JOHNSON’s choose gentle! See more