E45 Rich 24 hour lotion provides deep moisturisation that lasts throughout the day. Formulated with evening primrose oil, known for its skin nourishing properties that help to lock and retain moisture within the skin. At E45 we don't believe in making things unnecessarily complicated. E45 take the same approach when formulating moisturisers, making sure they have everything dry skin needs to feel good. We've not added unnecessary colours and fragrances to E45's rich range.