If I could go back, I would probably choose a shade or two lighter than the one I got. Aside from me picking out the wrong color, I actually like this foundation. It feels really light weight and works wonderfully on my dry skin. It's not drying at all and doesn't emphasize my dry spots either. It lasted 8+ hours which is plenty for what I will ever need it for. It leave a light dewy finish which I appreciate because I don't like matte finish foundations. It has a light finish that's slightly buildable. The main issues with my skin is I have a lot of red so as long as that's covered I'm happy. The other thing I loved was that it did not cause any irritations or breakout which is always a plus. Read more

This foundation is described as lightweight and moisturizing, when in fact it is more cakey and thick. It is definitely buildable coverage but it is not lightweight. It also has a strong scent to it, and the pigment is a little off. I would normally wear this color but it turned out to be more organge-yellow. Read more

As it's very difficult to accurately portray the real color of foundation through flat and pixelated screens, I would suggest going 1 shade LIGHTER than what you're probably thinking you need. I typically use Medium from the Almay line of liquid foundations - the healthy biome one or whatever it's called; it doesn't advertise being skin shade matching, but id swear it is anyway - and I felt like the Sticky Toffee looked to be about as close as possible to Almays Medium through their listing photos ... However, when I opened it up - I'd say it's probably 1 shade darker than Almay but w/more brown hues than the pinker hues of Almay's Medium. Maybe when I get real tan again I'll be able to use it but it's probably too tan/brown for me right now. Kinda bummed about that but I don't fault the company for it - it's just a difficult thing to do when ordering makeup online .. Read more

I liked the foundation was hydrating and moisturizing to my skin and yet not oily. I chose the color sticky toffee. I believe the color is true to its name. I found the consistency pretty thick and smooth going on my face with my makeup sponge. I like it has good coverage. I felt that it was not heavy on my skin. I found it help cover my dark spot and flaws. My skin did not feel weighed down. My skin did not have that feeling of being greasy. I did use a setting powder after applying the liquid makeup. I found that the color stayed on and lasted all day. I shake it before using. I believe the dropper in the bottle is very good at limiting the flow of the makeup that comes out of the bottle. It comes out one drop at a time, this is due to the thickness of the product. I think that it is a nice design in helping to limit the waste of the product. I found that the makeup is comparable in price compared to others of this size. I have enclosed pictures so you can make a informed decision based on your own personal needs. Yes, I would recommend this product. Read more

Carter Beauty Half Measure Dewy Foundation This foundation is wonderful for dry skin. I don't have to do anything extra to get it to work. It offers almost full coverage and is best applied with fingertips or a synthetic brush. It wears really well and didn't start falling apart until after 8 hours of wear. I did order the wrong shade but I will order this again in the right shade which is Creme Brulee and that matches my normal foundation of Clinique Beyond Perfecting in Ivory (CN28). This is super comfortable to wear and looks wonderful without the normal "shiny" that can happen with dewy foundations. INGREDIENTS: Aqua, Decamethylcyclopentasiloxane, 1,3-Butylene glycol, Propylene Glycol, Phenyl Trimethicone, Silica, Cyclopentasiloxane & Dimethicone/Vinyl Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 dimethicone, Trimethylsiloxysilicate, Sucrose Tetraisostearate, Nylon-12, Disteardimonium Hectorite, Phenoxyethanol, Sorbitan Sesquioleate, Fragrance MAY CONTAIN (+/ -): Iron Oxide Black (CI77499), Iron Oxides (CI77491), Iron Oxides (CI77492), Titanium Dioxide (CI77891) Read more