We all love to have beautiful, healthy hair. All sorts of things, from daily styling to being out in the sun, can leave your hair feeling dry. But, a moisturising shampoo can help protect your hair from everyday wear and tear and make it feel soft and smooth. That’s why we’ve developed Dove Daily Care Shampoo: to help give you the smooth, silky hair that you love, every day. New Dove Daily Care hair care range deeply nourishes dry hair and protects it against daily damage. For up to 100% softer* hair that’s full of life! Formulated with Dove's next generation nourishment hair care system, Dove Bio-Restore formula, a natural origin blend of Amino Acids, Nourishing Oils, and Lipids. It works with your hair's biology to repair its damage from inside out, for complete, nourishing care. Directions: Apply to wet hair, massage and rinse. If product gets into the eyes, rinse well with warm water. Store in a cool and dry place, away from direct sunlight. For best results, use after Dove Daily Care Conditioner and style with Dove Oil Replacement Cream. Dove helps young people build self-esteem.