I have used almost every color this brand has! If you get your hair platinum blonde they all work amazing! The only one that I have ever had a problem with and many others as well is any shade of purple. Always turns out blue instead. Idk if it is because the dye is henna (the stuff used for temp. Tattoos) but purple is the only color I have had not turn out anywhere near what it color it is supposed to be. I also read someone said the black didnt work. Now my hair is naturally black, but I think they needed to still bleach their hair to get it to color right. It is henna, not hair color. So all shades need as light of a base as you can get! I use wella lightening bleach with wella developer, then I use wella platinum toner and developer to take the brassiness out. Before I even try the colors. Like I said, i have black hair and I can get it platinum. You just have to use toner and a really good brand of bleach. I am 42 years old and have been coloring my hair since I was 12. So I know what I am doing! I also had a few hairstylists help me order all of the right stuff and teach me the right amounts to mix, lenght of time to use ect. I have used other colors in the past, but this brand has been my favorite. Read more

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I really like this color. It does bleed a little after the first wash. Definitely wear gloves when applying. It stain everything. Read more

Didn’t colour my hair at all Read more

It does colour hair very well. I mixed with conditioner originally to tone my dark to light on ends brown brassy hair. Only need a tiny pea size if that. Did grab a bit to my old dry previously bleached hair the first time I did was my fault I used more than a pea size i used about two I underestimated how powerful it was. but expected it to grab on the dryer lighter ends. I will not use as much next time. The picture obviously is more on the green/blue side neck t time I will use less to hopefully achieve a cooler tone that lasts. Trial and error everyone's hair is different and what look it is you want. The picture is from over two weeks ago not faded only slightly 2nd picture is my orange hair before was more orange in real life. It will be good to keep my orange at bay and very cheap as opposed to my toners that only last a week if I am lucky. I should only have to use it once a month or so. Will last me forever! It also doesn’t run if hair gets wet in rain it does not transfer on my bright white bedding either. Read more

Just love it 😍 Read more

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The color turned out different than the photos Read more