Introducing the Bloody B380 (B3370r) If there's one word that describes Bloody Gaming keyboards, it's innovation. From the inside-out, the tools you need to win and the customization options that'll make you stand out from the crowd are all in your hands. Bloody Gaming keyboards combine revolutionary Light Strike optical switches, spill-resistant Nano coated PCB, and fully programmable keys with included Bloody Gaming software. STRIKE WHEN IT MATTERS. AT THE SPEED OF LIGHT. Exclusive switch design blends the speed and precision of award-winning optical technology with a stabilized, premium key feel to withstand the toughest battles. Gamers and eSports pros count on Light Strike to help shave crucial milliseconds of latency, making all the difference between victory and defeat on the competitive stage. NEVER MISS A SHOT Optical sensors are completely digital, freeing them from mechanical failures (metal friction, liquid spills, or oxidization) and to be actuated with extreme precision. 100% Anti-Ghosting and N-Key Rollover ensures even the most complex key combinations always register quickly and accurately.