I was so optimistic buying this mascara. Goes on fairly thick.. so I am thinking initially- this is great! Yet, unfortunately one hour later, stepping into the rest room.. there is a huge bunch of black below my eyes. "Ok, I thought. I will try it again, thinking maybe I rubbed my eyes without realizing it?" Nope, next time, same thing. "OK how about putting it over a primer??!! That will do the trick!" NOPE. Even with a primer it completely disintegrates, and leaves a cloud of black below your eyes. So, if you want to look like a panda bear, then this might be for you. Other than that- sorry IDUN- you need to go back to the drawing board on this mascara. Read more

Mascara is always a difficult thing to select. There are so many different brands, colors and types. So many things to consider. Do you want a bold eye? A subtle/natural looking eye? Feathered lashes? But more importantly is just the need to replace your mascara so that you avoid eye infections and discomfort. They say that you should replace every few months. If it clumps, sticks or makes make my eyes water, I switch it out. With that in mind, I thought I’d try this mascara by IDUN. Now, what I prefer. I’m middle age and love, no appreciate natural looking lashes. I like a clean, crisp look. No bleeding or clumping on the lashes. I don’t want to look like I have a fan or caterpillar on my eyes. Guess what, this mascara by IDUN is great! It is volumizing. Does not clump. Has a great curved applicator. Spreads my lashes evenly. Thickens (with a heavily pigmented color - black) my lashes. Does not affect my skin (no bumps) or eyes (doesn’t make my eyes water, no redness). Includes ingredients like sunflower seed oil. Comes in a nice applicator - red and black. Is easy to remove with a gentle cleanser. Overall, I am pleased. 4 stars. Read more

I was surprised at how well this mascara works. It seems like I try new ones all the time and they all work the same, just darkening my lashed ad making them seem fuller. This one actually lengthened my lashes extremely well and without any clumping. It's a very nice formula. If you're looking to get added length, this will do it! Read more

This mascara goes on pretty wet but it dries quickly and didn’t clump or flake. I’m not use to a curved wand, I have teeny lashes and do better with a straight brush. it’s only slightly curved though, but I ended up with a lot on my upper and lower lid that I had to clean with a wet Q-tip. That’s just me, I have minuscule lashes and I’m pretty blind close up, I always do a little better with a straight brush but I knew that going in, not the fault of the product. I do love the results, the formula itself is great, my lashes look full and thick but nicely separated. It stays on all day, I had no little black flakes all over my face like many I’ve tried lately. I had no irritation on my sensitive eyes. I really like this mascara and if you have normal to long lashes you will love this. Probably not the best brush choice for teeny blond lashes like mine. They also make a straight brush mascara I’ll be trying. This one is very good. Recommend Read more

Come sempre Idun è la migliore. mascara ottimo, lo tengo tutto il giorno e nessun segno di irritazione per gli occhi (soggetto allergico). Resa sugli occhi molto bella. Read more