This is NOT the most dramatic looking, wowser, ‘OMG look at her’ type of product for lashes, but it’s still real good stuff. My eyes don’t like many eye products, most especially mascaras. For some reason, that’s just the most irritating of them all for me, but I love it. I’m chronically dry and redden up easily in my eyes. I know beauty is pain but sheesh.. who wants that?? Red eyes aren’t pretty eyes. This mascara is gentle enough for us more sensitive folks. I don’t see those ‘tammy faye’ clumpy lashes, but it’s more of a subtle change, but is completely noticeable, and it doesn’t curl like magic, but I didn’t expect magic. It curls good enough for me, and I have those stubborn lashes. Some of ya’ll know what I mean. For people with my trouble, $16, at the time of this review, is not that bad if it allows you to be able to use a mascara comfortably. I wouldn’t mind a bit more of a WOW factor though, nevertheless, it is still a good find. I like the brand, IDUN quite a bit. 4 stars! ⭐️⭐️⭐️⭐️ I hope that my review is helpful :). Read more

It was supposed to curl and lift, and it did that for the first 15 min, after that it just colored my eyelashes, and by the end of the day not even that. It didn't smudge, it just seems to have dried out and flaked away. The brush’s also awkwardly large and that gets in the way of applying the mascara in a controlling manner that would help to lift the lashes more effectively. I also prefer my mascara to glide smoothly during application for a natural finish, but this is just too dry and it clumps when I’m applying it. Read more

It doesn't take long for this mascara to end up as a dark shadow all under my eyes. It flakes, crumbles, and falls off, starting within an hour of applying it, and by the end of the day, there's little left on my eyelashes since it's all fallen off to form an ugly shadow under my eyes. I find myself having to take tissues throughout the day to clean up my under-eyes. It's not because I have oily skin or anything, either; I have dry skin and tested it on days with no foundation that might cause problems. It also doesn't do much to "curl" lashes, although when you first put it on, it's stiff enough that it holds my lashes up. It's not a particularly dramatic look, and it would be pretty if it stayed on, but it definitely doesn't. Unless you like the Goth undereye shadow look, this mascara is pretty much worthless. Read more

It's not a bad mascara. But, for the price it's not worth it. Doesn't hold a curl, and gets, not flakey, but crumb-ly. It sort of just crumbls off in chunks if it even gets slightly wet. Even from just a watery eye. Read more

I struggle with mascara since so many seem to irritate my eyes. I have spare lashes which are hard to see unless I add some color and oomph. This mascara definitely provides some volume and color. It’s all day tolerable for me with no irritation. This adds enough density that I can curl my lashes effectively. If they made this is brown, I would absolutely buy it. The brush separates my lashes well and the cap secures well on the container. Read more