Doctor Developed Backed by Science Equip was started by Dr. Anthony Gustin, a functional medicine and sports rehab clinician. Dr. Gustin wanted to find a way for his patients to fuel their bodies with the nutrients they need, without having to overthink everything they eat. That's why he created Equip - blends made from 100% real foods and none of the junk found in other supplements. Fuel Your Body Prime Protein is made with 100% grass-fed beef protein and is packed with collagen and gelatin to help you build and repair tissue. Grass-Fed Beef Is the New Whey Real Fuel Comes from Real Food Why Grass-Fed Beef Over Whey? Prime Protein is made the same way as bone broth, which means you get a massive amount of collagen, gelatin, and nutrients which helps build joint surfaces, connective tissue, ligaments, and tendons. We're Raising the Bar Equip uses clean, whole-food ingredients. Food you feel good about eating - not the junk that most supplements are filled with. We're creating a higher standard for your well-being. OUR PROMISE TO YOU Every product comes from 100% real food, no junk, ever. Equip Foods are Gluten, Soy, and Dairy Free, and Paleo-Friendly. All Equip products are developed by Dr. Anthony Gustin. Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.