The last time I'd tried a retinol product I was in my 20s and it left my face looking and feeling like leather. Literally like leather. So, for years after that nightmarish experience, understandably, I thought retinol wasn't for me. It took ten years to realize I'd used it inappropriately by slathering it on in huge amounts and giving my skin no time to adjust. I was motivated to research retinoids again because the fine lines were beginning their inevitable creep. With slight apprehension, I found this Alpha product and took the plunge. This is a great beginner's retinol! The price makes it a steal. If you exercise patience, your skin will not turn to leather, I promise. I started by applying it once every three days, then every two days, until my skin was finally acclimated without peeling or redness. This process took about six weeks. I now apply this every night around my eyes and every other night over my entire face. As somebody put it in another review, this is too "hardcore" on my neck. The irritation never stopped and I don't use it there anymore. But, I've found that I can tolerate a leave-on AHA there (such as the awesome ones Alpha makes). I purchased the tube of this stuff way back in April and it's now November. I'm only just running out! Over the last six months, I haven't seen new lines under my eyes and the ones I had look less noticeable. An annoying horizontal line on the bridge of my nose has vanished. I just expect results to get even better the longer I use a retinol treatment. I'm even noticing slight improvement in old acne scars! Just add an exfoliant and a quality sunscreen to your regimen, and it's a recipe for happy skin. I feel those are the essentials of a skincare regimen for thirtysomethings. I give this four stars instead of five only because I think the addition of more anti-irritants and some peptides would put it over the top. Read more

this product is the best skin cream ever. i've used for over20 years Read more

I have 5 Children and one of them is at the age to start using retinol.I have been using retinol for years either Image or Skin Medica the highest percentage but I know anyone new to Retinol should start at the lowest percentage so since my Mother uses alot of products in this line I decided to buy this .So far there has been no reaction at all.No burning or peeling so while this seems to be working well at least keeping acne flare ups away and keeping the face moisturized we will continue with this a few months than go up to the next strength.The price is unbelievably afforadable compared to what I pay for mine and most likley this probably is more effective.I may switch to this brand very soon and use in rotation with my prescription Retinol as well which I rotate with my brands. Read more

Love this product. Gentle and does clearly show its value on the face Read more

In 2 weeks I'm completely in love with this product. I'm so impressed with the results I've seen and still can't believe it's so inexpensive. I've tried lots of others and never had results from them. I use the Enhanced wrinkle at night and the enhanced renewal in the mornings. Here is a list of changes I've had. I can't say which did what, but wouldn't use them apart anyway. Skin firming Eyes tightened Dark circles improved Dark age spots fading Two dry skin patches gone. One over my eye and one on the side of my nose. I am surprised about the patches healing because these are not a greasy, oily or slimy texture creams. In fact, within minutes the skin feels tightened, so I was worried it would dry skin out. I'm so glad I was wrong. My routine is to wash my face with a washcloth before applying. That's it. I am a permanent customer now. Read more