Contemporary Classics. The Floral Fragrance Collection. New improved classic fragrances. New formulations: Up to 95% naturally derived ingredients and free from parabens. Yardley London is a quintessential English brand, which has been capturing the delicate fragrance of flowers since 1770. Yardley London April Violets Deodorising Body Fragrance Note: Date mentioned on the item is Manufactured date and not the Expiry date