Uses: Formulated for Facial Hair: Penetrates coarse, resistant facial hair. No-drip thick gel conditions and softens as it colors. Looks Natural: Targets only the gray hair. Replaces it with subtle tones that match your natural hair color. Matches Just For Men Shampoo-In Haircolor shades perfectly, too. Really Lasts: Deep-penetrating color lasts until gray grows back. And, you get multiple applications from every box. Fast and Easy: Gets rid of gray in 5 minutes. Easy application with ergonomic brush.