Want the London look? Yet for all its glamour, this matte lipstick feels sublimely comfortable all day long. The creamy formula is enriched with Ruby Powder, an ingredient exclusive to Rimmel London and Kate Moss: it intensifies lip colour whilst ensuring a long wearing result. For those times that you fancy an seductive wine coloured lip. Lasting Finish Matte by Kate goes on easily and smoothly. Apply directly from the signature slim red tube -- then rock that stunning pout for hours on end! Kate Matte #107 by Rimmel London and Kate Moss is one of those essential lipsticks every girl needs in her makeup bag of tricks. Don't you reckon your best friend (or your sister, or your mum) would like to own one, too? Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. GET THE LONDON LOOK.