Max Factor Facefinity All Day Flawless 3 in 1 is a liquid foundation with built-in primer and concealer for a long-lasting and flawless finish. Our Flexi-hold technology is designed to give flawless coverage, that is long-lasting while feeling feather light. It has a matte finish without being dull, it gives full coverage without the weight, and lasts 24 hours. It's water-proof, touch-proof, sweat-proof, tear-proof and oil-free. The formula, Flexi-hold has advanced technology that provides a long-lasting flawless coverage that you'll find moves with skin all day and feels lightweight. The primer provides a smooth base and holds make-up in place while the concealer effectively covers imperfections, dark circles and reduces the appearance of pores, giving you a flawless look. Max Factor Facefinity has an all-day shine proof formula that it is oil-free, and contains SPF 20 to protect your skin from the sun's rays. It is easy to build and it perfectly glides and fuses with skin for a quick application. Dermatologically tested and doesn't clog pores. Max Factor's Make-up artists tips to find your perfect shade. First match the foundation with the skin tone of your jawline, then to ensure even coverage, apply a small amount of the foundation in the center of your face and blend outwards with a foundation brush or your fingertips. You can build concealment by smoothly adding product in areas where you need more coverage. Always apply the foundation in good natural light. Enjoy your make-up all day long.