Baby love is big. But so are baby messes. Let us help. Seventh Generation’s Concentrated Baby Laundry Detergent uses plant-based cleaning power to make quick work of your baby’s most impressive spit-up or diaper invention. It works so great on your baby’s washables (including cloth diapers) because it’s specially formulated to battle the tough stains only babies can make. Plus, it’s free from synthetic fragrances, artificial brighteners, and dyes. Our concentrated formula also uses less added water, so it delivers twice the loads of a typical laundry bottle—53 loads in a 40oz container! We believe you deserve to know what’s in the products you buy, so we list our ingredients—right on the package. Now that’s big love.