Live the London look! Rimmel Lasting Finish Lipstick gives instant high colour impact that lasts all day long. Turn heads and break hearts with this range of stunning colours. This Rimmel lipstick is a makeup artist essential thanks to its striking, bold colour that locks to your lips for up to 8 hours of wear without needing to reapply! Make a statement with seductive lipstick that saturates your lips to give 25% more colour impact with a smooth creamy texture that remains comfortable all day long. It leaves your lips softer than before, so they’re even more kissable. The exclusive formula has a subtle shimmer that brightens and illuminates lips to give the illusion of a fuller, plumper pout. Whether you’re after rouge cherry lips, a natural nude look, deep red lipstick, natural beige, or even coral lips, there’s a shade to suit every style. Whatever colour you choose, this long lasting lipstick ensures that your iconic look stays picture perfect all day and all night long, for the ultimate red carpet glamour. Rimmel London is an inner confidence that how we look is cool, irreverent, never predictable, and always evolving. Rimmel is not perfection or intimidating, it is like London: Young, urban, eclectic, beautiful. It is expression with no rules, it is real, it is accessible. Live the London look!