Oral-B Pro-Expert Sensitive + Gentle Whitening is an antibacterial and fluoride toothpaste that rapidly reduces sensitivity. It provides all-around protection. It contains a polyflurite system consisting of an antibacterial fluoride and active clean crystals to provide a unique cleaning sensation. You can actually feel it working. Pro-Expert provides protection for the areas dentist check most.

1) Cavities:
More than 90% of the population has had cavitites at some point in their lives. Fluoride, one of the main ingredients of Oral-B Pro-Expert, helps by strengthening the teeth's enamel, preventing tooth decay and protecting against cavities. By fighting bacteria, Oral-B Pro-Expert ensures there is less cavity-producing acid, while also replenishing crucial minerals that have been depleted by the acid.

2) Gums:
Gum problems, such as gum infections, are the biggest cause of tooth loss in adults from 35 years and older. Oral-B Pro-Expert prevents gum problems by fighting bacteria and reducing the build-up of plaque.

3)Tooth plaque:
Did you know that plaque starts to accumulate on your teeth just 20 minutes after eating? Pro-Expert fights the bacteria that cause plaque and reduces build-up on the teeth. Without regular dental care, plaque can harden on the teeth to form tartar, leading to more problems down the road.

4) Sensitive teeth:
Up to 30% of adults suffer from sensitive teeth at some point in their lives. Pro-Expert is specially formulated to address the issue of sensitive teeth by strengthening the enamel and fighting gum disease, thus preventing exposure and irritation of the teeth's sensitive parts.

5) Enamel:
Pro-Expert helps prevent enamel erosion. While tooth enamel is the hardest substance in the human body, daily exposure of acids in certain food and drink can wear away the tooth's surface, resulting in enamel erosion. Enamel erosion has increased over recent decades. Researchers beleive that this is due to the increase in the consumption of acidic food and drinks. Pro-Expert technology provides an effective barrier against acids that cause erosion, delivering superior enamel care protection. A clinical study found the Pro-Expert was found to provide 2.5 times less enamel loss when compared to sodium fluride control.

6) Tartar:
Helps prevent tartar by fighting the source--plaque. Using Pro-Expert during a period of three months resulted in 54% less plaque compared to other brands.

7) Whitening:
These days, having white teeth has become more and more important to many people. Pro-Expert breaks down and removes existing stains, as well as preventing new ones forming. It also provides teeth with a protective layer, meaning teeth retain their white appearance.

8) Fresh breath:
Bad bread can be a real problem for some people, caused by the many types of bacteria that are present in the mouth. Pro-Expert prevents bad breath by attacking the bacteria. When compared to other toothpaste brands, Oral-B Pro-Expert showed a significant reduction in bacteria after just 24 hours, leading to longer lasting fresh breath.