Proud To Be Family Owned Since 1968 For Sprouting with NOW Sprouting Jar Naturally Nutritious & Wholesome USDA Organic Vegan Kosher Non-GMO Real Ingredients. Real Food. Certified Organic by QAI NOW Real Food Organic Alfalfa Seeds are specially prepared and processed to be used for home sprouting. They're stored and germination tested to sprout properly under normal conditions. Alfalfa seeds are one of the most popular sprouting seeds due to their great flavor and nutrient content. Alfalfa sprouts are a healthy addition to salads, sandwiches, soups, and a wide variety of cooked foods. Fresher ingredients simply taste better, which is why this product is packaged using NOW Fresh Fil Technology to maximize flavor and freshness. For over 50 years, NOW Real Food has been committed to providing the highest quality foods using only the finest ingredients. We're independent, family owned, and proud of it. NOW that's keeping it real.