This is a massive coffee table book, well-designed with amazing content if you're a Graphic Design nerd. Came well packaged with no damage. The quality is fantastic as usual by Taschen. I'm thoroughly satisfied with my purchase and can highly recommend it. Read more

1) Taschen books are generally Excellent 2) this book is a great resource on the history of logos that already exist, it's not to teach you how to design… With that said, I find the page layout odd! I’ve never seen a design book, about good design, that has the text start so close to the top of each page. It looks like a mistake. The bottom of the layout with page numbers also looks too high. It’s quite distracting. I’m an art director and designer of books and magazines myself and would not let this go to print. Either the print vendor shifted pages too high or the Art Director tried a style that is Not balanced. I can only think that maybe this was done so that the book can be printed smaller without resigning the page layout. Still distracting. Also, Taschen should stop printing their xxl books too small. The text becomes too small and difficult to read. It’s a cheaper price point and that’s good, but their designers should First start with a font size that is easier to read when printed smaller. Again, these books are great and designers should own a copy. Cheers Read more

ausgezeichnet! Read more

I do tattoos and i invest in the stock market so i was a little curious about the origins of logos and branding, then i found this huge big heavy book !! It is beautiful , well printed , full of archived drawing and logos . This is one of the coolest book i have old in my hands and it is worth the 100 $(canadian) it cost! i had already read in the descriptions on amazon that it was a big book... but i was still super impressed and amazed by it ! Read more

"Logo Beginnings" es una obra imprescindible para los apasionados del diseño gráfico y la historia de las marcas. Está llena de una colección fascinante de logotipos históricos y estudios de casos que muestran la evolución del diseño. Aunque puede sentirse algo denso en ciertos momentos, la inspiración y el aprendizaje que ofrece son inigualables. Read more