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This book is a perfect foundation for a person looking to get into graphic design. It provides visual and written feedback in a perfect synthesis, although there is minor things I wish it did better. GOOD: It touches on essential graphic design principles. Whether you're a marketer or a undercover artist, this book provides a basic understanding of the graphic design field. It touches on typography, heiararchy, colors, layers and more! The introduction is engaging and sets the tone of the rest of the book, and the literature is well versed and informative without having to worry about not knowing graphic design lingo. GREAT: It provides wonderful examples that will inspire your inner artist. I like to pick up this book and look for inspiration. The art covers everything from user interface design (UI) to print design. While you may not know what your style is as a graphic design artist, this book will shed light on styles that may interest you. IMPROVEMENTS: It could go more in depth in certain areas. This book was a pleasure to read, but it was almost as if the section ended right when I wanted to dive into a topic more. That is the problem with having a book that covers the basics; It will occasionally fail to provide detailed information in certain areas. Suggesting it as an improvement does my opinion more justice rather than saying it's a downfall. This book has the basics covered. Conclusion: I don't know how many graphic design books I've been through that had horrible graphic design in them, but this book was a beautiful blend of information and visual examples. Maybe you're not an artist or maybe you are, this book will help you interpret the art you see in a world where graphic design is ubiquitous. Read more

Great content, exactly what I was looking for. I am a recent Graphic Design graduate and during my search for a job in this area, I wished to further explore topics I wasn't so familiar in such as grid layouts, colour theory and patterns. This book covers all the major topics and condenses the information in succinct paragraphs so as not to be so overwhelming as so many non-fictional text books are. The layout is clear, and a perfect balance of text and image is in place; as the images perfectly illustrate the text's content. I'd thoroughly recommend this book for any budding designer who wishes to increase their knowledge of subjects in graphic design! Read more